3rd Forum by Naftemporiki on FMCG

The Entersoft group participated in the 3rd Conference for the FMCG products and the Retail Industry that was organized by Naftemporiki on Tuesday 11/12/018 at the Royal Olympic Hotel.

Almost 240 people attended the conference, where entrepreneurs, high executives and representatives of public authorities had the chance to discuss the market trends, their experiences and concerns, either for food for thought or as good practices.

The discussion panels focused on the changes of the consumer profile in their habits when visiting a physical or online store, the changes in the overall psychology as well as the adaptation of the companies in the decrease of incomes, without decreasing the quality, and ensuring at the same time the customer loyalty.

The Entersoft group was represented in the panel  «The new technologies bring ups and downs in the commercial exchange ethos», by Nikos Sahinis, Commercial Director FMCG Division, where the role of the digital transformation in today’s businesses was analyzed, as well as the basic possibilities offered by the modern technologies, and how they are applied in Greece.